Power Digital Motor, designed for fast drying and engineered for balance. Quick start your day with the latest hair drying technology!  For the best hair-drying experience of your life. This brushless motor dries hair faster and more efficiently than traditional dryers, with intelligent heat controlled styling that helps fight frizz and enhances shine.  Giving you that smooth professional salon look every time.  All at a whisper-quiet sound level with the acoustic denoise design.